CEO of Chi Universe, Bobbi Hamilton, CYT (Certified Yoga Teacher), U.C. Berkeley graduate, and Division 1 collegiate athlete on Springboard and 10 Meter Tower, turned to Yoga to heal her spine and sports injuries. Thus began her journey to become a certified Yoga teacher and lifelong devotee to Meditation, Yoga, and Movement Therapy. She has studied with Olympic coaches and world renowned Yogis and Martial Artists. Bobbi currently resides in LA and teaches for private households, executives, celebrities, and after-school programs. Bobbi has been an athletic model for 10 years, featured by many brands in ad campaigns such as Canon, Cazal, Quaker Oats, Toyota, Delta Sky Club, Adidas Stella-McCartney. Currently, Bobbi is focused on building her health tech company, and the Chi Mat & Game App is her first patented interactive toy product.

Bobbi, a published cancer researcher for UCSF/Mt.Zion Medical, she turned her focus to creating solutions for the childhood obesity epidemic, and family wellness. Applying her laboratory skills to field research she conceptualized a new kind of engaging play-along fitness video for kids and created/produced Animal Yoga which aired on PBS Kids as promo spots getting kids off the couch in between programming reaching an estimated 20 million households from 2003 to 2008, normalizing children's Yoga for the masses. Bobbi created the Chi Yoga Mats from over ten years of research, teaching, play-testing, and producing fitness content for kids and families. The mat and program are a teaching tool to help align the body, prevent injury, learn independently, and to assist teachers, therapists, and parents easily implement yoga and exercise into classroom, PE, afterschool, gyms, studios, and homes. It’s Bobbi’s passion to make fitness fun, and to serve by contributing solutions for a healthier generation of kids and families.

Bobbi was named Innovator of the Month by American Airlines.

Chi Mat & Game App, and the Chi Universe Yoga Program have been featured in Michelle Obama’s Let’s Move! LA campaign, the United Nations for HerStory, Gwyneth Paltrow’s goop holiday gift guide, American Airlines inflight magazine, Equinox Fitness, Four Seasons Resorts, Reader's Digest, Harper's Bazaar, and the Today Show!

Chi Mat turns fitness into a fun game, enhances focused learning, is a prevention and reversal solution for childhood obesity, and promotes overall well-being. Yoga and Movement Therapy are natural wellness tools to help regulate mood, create feelings of wellbeing, and assists in overcoming childhood traumas.

With Chi—the life-force energy that flows through all of us—we aim to create greater physical, mental, and emotional wellness for kids and families. When parents and kids see Chi, the logo character, a flying Amazonian squirrel, they will know that the product promotes a healthy lifestyle and environmental responsibility. Good for home. Good for school. Chi-approved! Creating awareness for Children’s Health, and a more peaceful world. Join our Global Wellness Through Play initiative.

Licensing Agent: Tom Dusenberry
Tom Dusenberry has worked in toys, games and consumer products his entire career. Tom is the former CEO of Hasbro Interactive and Atari and he currently serves as our product licensing agent and sits on our board.